National Magazine Ad Spending Up 76 Percent Regional BtoB Down

first_imgLocal Magazines-1.7 Advertising for national newspapers took the hardest hit, slipping 7.7 percent in 2007. Late last week, the Newspaper Association of America released its year-end numbers showing advertising revenue down 9.4 percent, the worst drop in more than 50 years. Local Sunday Supplements-4.9 Network Radio-3.9 Ad Spending 2007 vs. 2006%CHNG Outdoor7.2 National Magazines7.6 National Newspaper-7.7 Spanish-Language TV1.5 Internet18.9 B-to-B Magazines-4center_img Spot Radio-2 National Sunday Supplements4.9 Network TV-1.5 National Cable TV2.2 U.S. advertising spending increased 7.6 percent for national magazines in 2007, according to the latest figures from the Nielsen Company’s Monitor-Plus. Marketers’ spending on b-to-b magazines, however, fell 4 percent, while “local” titles saw a 1.7 percent drop.Overall advertising spending increased 0.6 percent. Internet advertising, not surprisingly, led all other media categories with an 18.9 percent increase. National magazines saw the second highest gain, with outdoor advertising following close behind with a 7.2 percent increase.Spending on network television, hit hard by the Writers Guild strike last fall, dipped 1.5 percent when compared to 2006. Local Newspaper-7.5 Spot TV Markets 1-100-5.1 Spot TV Markets 101-210-2.6 SOURCE: Nielsen Monitor-Pluslast_img read more

People on the Move 72513

first_imgMore on this topic People on the Move | 11.6.14 People on the Move | 12.12.13 People on the Move People on the Move | 1.30.14 People on the Move | 8.14.14 People on the Move | 4.26.12Just In The Atlantic Names New Global Marketing Head | People on the Move Shanker Out, Litterick In as CEO of EnsembleIQ Meredith Corp. Makes Digital-Side Promotions | People on the Move Editor & Publisher Magazine Sold to Digital Media Consultant BabyCenter Sold to Ziff Davis Parent J2 Media | News & Notes This Just In: Magazines Are Not TV NetworksPowered by Clinton Smith has been named editor-in-chief of VERANDA. Smith has been editorial director of Atlanta Homes & Lifestyles since April 2008.Patrick Frater has been named Asia bureau chief at Variety, based in Hong Kong.Lily Rothman is now a reporter at TIME covering pop culture and entertainment news. She previously served as a writer and producer for TIME.com’s Entertainment section.TheStreet announced that Ron Kost, Michael McCormack, Andrew Freedman and John Ferraro have joined the advertising sales team as directors of advertising sales. Ron Kost worked with startup and blue chip media companies for many years and spent the past four years with new media companies like GigaOM media and PSN Inc.Michael McCormack has held positions with ALM, Forbes and Banner Direct.Andrew Freedman has more than 14 years of digital media sales experience. He previously represented Sojern, LinkedIn, bizjournals and Forbes.com. He joins TheStreet from Adara.John Ferraro is joining TheStreet from Seeking Alpha. He previously worked at Nasdaq.com as sales director and The Deal LLC as associate publisher. Caleb Kraft has joined UBM Tech at EE Times as chief community leader, as conference director for DESIGN West. Kraft was previously senior editor at Hackaday.com.David Dahlberg has been appointed vice president of sales and marketing at Personify Inc. He was previously chief marketing officer at Model Metrics.Tim Leong has been named design director at Fortune. He had been director of digital design at Wired. Mike Reddy has been named design director at HGTV Magazine. He previously worked as design director at Seventeen.Dan O’Shea has been appointed managing editor at the online telecom publication Light Reading.Chris Clonts has joined Motor Trend Automotive Group as director of digital content. He most recently served as managing editor of the St. Paul Pioneer Press.Douglas P. Clement has been named verticals editor of Connecticut Magazine. Previously he was the longtime editor of The Litchfield County Times, the monthly LCT magazine and quarterly magazine Passport.Todd Purdum has been named senior writer at Politico. He will continue as contributing editor at Vanity Fair.The Hollywood Reporter has appointed Alexandria Abramian as the publication’s homes and lifestyle editor. She was previously editor-in-chief of OCHome.last_img read more

Volkswagen recalls 662000 Atlas Passat vehicles for illegally adjustable headlights

first_img The 2019 Volkswagen Atlas is spacious and affordable Share your voice 20 Photos Now playing: Watch this: More From Roadshow Recalls Volkswagen More about 2018 Volkswagen Atlas Review • 2018 Volkswagen Atlas: Checking all but one box Preview • 2018 Volkswagen Atlas: New 3-row SUV lets VW play with giants Enlarge ImageIf you’re not poking around behind your headlights, you’ll probably never even notice the adjuster’s missing cap. Volkswagen Every vehicle sold in the US must conform to a massive amount of regulations known as the Federal Motor Vehicle Safety Standards. If an even seemingly insignificant FMVSS violation makes it to market, it’s all but guaranteed that a recall will follow. That’s the reason behind VW’s latest recall, which is a big one.Volkswagen has issued a recall for 662,185 examples of the 2018-2019 VW Atlas SUV and the 2012-2020 VW Passat sedan. There are a lot of cars in this recall, carrying a wide variety of build dates and non-sequential VIN ranges, so it’s best to give your dealership a ring if you think your vehicle might be part of this.The problem stems from a single cap. When it’s still being assembled, factory workers align the headlights’ horizontal aim, and then that aim adjuster is sealed off with a cap. However, the vehicles included in this recall never had that cap installed, allowing Average Joes and Janes to adjust the headlights horizontally. This puts the vehicle in violation of FMVSS 108, which states that headlights are not allowed to be adjusted horizontally after assembly. Since it’s out of spec according to federal regulations, VW initiated a recall to remedy the issue.VW discovered the problem in early 2019, when the automaker discovered missing instructions about installing the horizontal-aim adjustment cap. VW remedied this by correcting the work instructions, and then it went about figuring out how many vehicles had these missing caps. If a person changes their headlights’ horizontal aim, it may not provide adequate coverage as expected, which could present a safety hazard.Volkswagen is still researching a permanent remedy, but the idea behind it is simple: Dealership technicians will block the horizontal aim adjuster, preventing owners from making changes after the vehicle has been sold. Dealers have already been notified of the recall and affected owners should start to receive notifications in the mail later in July. 2018 Subaru Crosstrek: Just as good as before, only bettercenter_img 5 things you need to know about the 2018 Volkswagen Atlas 2018 Ford EcoSport: Better late than never 5 Tags 2020 Toyota Supra review: A solid sports car that’s rife with controversy Car Industry SUVs Sedans 1:26 Comments Volkswagenlast_img read more