Pizza Hut Pie Tops Shoes Order Food For You

first_img Las Vegas Pizzeria Offers ‘Grasshopper Pie’ Amid Insect Inva…Domino’s Brings Autonomous Pizza Delivery to Houston Whether shooting hoops on the court or tossing digital three-pointers in your living room, these sneakers will satisfy your hunger—in 30 minutes or it’s free.Pizza Hut has announced an incredibly limited supply of special-edition high-top sneakers, fitted with geolocation technology to deliver a pie with one press.“Pie Tops,” as they’re cunningly called, wirelessly sync with the Pie Tops Mobile app (separate from the regular Pizza Hut application); order by tapping the Hut icon on the shoe’s tongue.Don’t expect to lace up these ’90s throwback threads, though. Only 64 pairs of the handmade sneakers were made, according to AdWeek—one for each of the teams participating in March Madness. Most will be distributed to influencers and the media, though a few Pizza Hut customers may score a pair, the news site said.The Hut is no stranger to multimedia marketing: Ten years ago, the Yum! Brands Inc. subsidiary encouraged folks to text words hidden in TV commercials to receive coupons.Its latest promotion for March and April hopes to tempt people to the Web: Get a large two-topping pizza for $7.99, when you order online.“As far as we know, this has never been done before,” David Daniels, vice president of media and advertising at Yum! Brands told AdWeek. “We feel it’s highly culturally relevant. Sneakers are hot,” he said, sounding like everyone’s hip-to-be-square dad who overuses the word “cool.”“We’ve enlisted a really cool professional to design these shoes for us—the Shoe Surgeon out of LA. These 64 pairs are handmade, and pretty cool.The red-and-white Pie Tops make dinner planning easy. But how do they hold up on the court?“We haven’t gone that far yet,” Daniels said.You’ll have to ask former NBA player Grant Hill, who stars in Pizza Hut’s 30-second ad (above), launching on Monday.“Grant will have a pair,” according to Daniels, “and we’ll have to get his take on the performance nature of them.”Don’t forget to add a sweet Pizza Hut beanie to go with your fly sneaks. Stay on targetlast_img

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