Manaaz Akhtar has been appointed regional marketing director for Subway in Europe. Previously head of marketing for the UK and Ireland market since March 2011, the new role, which comes into effect this month, will see Akhtar lead the brand across Europe.She will work closely with, and supervise, the marketing leaders in Europe to ensure the marketing calendars are on strategy and consistent with the global brand positioning. Akhtar will also ensure that marketing decisions are based on consumer insights, that the media plans maximise budget, reach and frequency while sharing regional and global best practices.As head of marketing for the UK and Ireland, Akhtar oversaw the national marketing strategy for over 1,650 Subway stores.She played a key role in developing the Subway lunch promotion sucessfully transforming the brand’s role in the lunchtime market and, most recently, launching the new national #notwithit breakfast campaign.Prior to joining the Subway brand in 2011, Akhtar previously held positions at Burger King and Pizza Hut UK.She will continue to manage marketing for the Subway brand in the UK and Ireland until her replacement is hired and trained.
The FTT zone is likely to comprise all EU countries except the Netherlands, the UK, Luxembourg, Malta and the Czech Republic.The DNB excluded derivatives and repos from its calculations, as it assumed the trade would move out of the FTT area, Dijsselbloem said.The European Commission is intending to tax each derivatives transaction by 0.01%.The minister suggested that falling demand for derivatives, or the extension of duration triggered by the FTT, could lead to pension funds failing to fully hedge their financial risks.The so-called Tobin tax could also hit Dutch pension funds indirectly, the Treasury warned, as middlemen and clearing members could pass on FTT costs.In Dijsselbloem’s opinion, the introduction of the tax could also reduce liquidity on financial markets, and possibly increase the bid-ask spread and transactions costs.Even an FTT exemption for pension funds would be unlikely to counter this effect, he said. The European Commission’s controversial financial transaction tax (FTT) will set Dutch pension funds back by at least €250m every year, even though the country has chosen not to participate in the tax, according to finance minister Jeroen Dijsselbloem.In a letter to Parliament, Dijsselbloem pointed out the difficulty of measuring overall costs at this time and warned that the financial burden could actually be much higher.Referring to the calculations of regulator De Nederlandsche Bank (DNB), Dijsselbloem said the loss for pension funds would take at least a quarter of a percentage point off their returns, and come at the expense of coverage ratio and pensions.He said the DNB had only taken equity and bond transactions into account, which are to incur a 0.1% FTT levy if they have been issued in the FTT zone, or are traded within the area.
Milner burst onto the scene as a 16-year-old at Leeds and has gone on to become a two-time Premier League winner with 54 England caps to his name. And the former Newcastle and Aston Villa man is now keen to bring his experience to a Liverpool squad largely built around youth. “If you look at the squad here, there is a great mix of home-grown British players and foreign lads as well, but there’s also quite a lot of younger players in there,” he said. “I’ve been lucky enough to be playing for maybe 13 years or something now, it makes me feel a bit older! But hopefully I can bring that experience to the squad and help those younger guys along. “As I said, I’ve been fortunate enough to win trophies. Obviously Liverpool came so close a couple of years ago to winning the league and being up against them in that title run-in, it felt like the whole world wanted them to win the league. “That shows the love for the club and the global respect for the team. “Hopefully, my experience can help us get into that position again. And if I can use the experience of winning trophies to help the younger guys, hopefully it can help get us over the line and win some silverware.” But the England international decided to make the move to Liverpool and admits that Rodgers’ vision for him in the team was at the heart of the switch. “He was a massive part, to be honest,” he told the club’s official website. “The club doesn’t need a lot of selling about what a great club it is, with all the history, the support and the squad they have. “But speaking to the manager and what his plans were for me, things I’ve heard about him from other players. I was speaking to Stevie (Gerrard) at England and people like that and what he said to me made me want to come and play for him straight away.” He added: ” I’ve been very fortunate to play for some massive clubs during my career so far and this is another one. It’s a great challenge for me. “I want to play football and play more centrally if I can and that’s where the manager said he sees me playing. That’s a big thing for me coming to the later stages of my career. “I’m not going to say the end of my career because I still feel I have plenty of football left in me. I want to play as much football as I can. “When I’m sat at 45 and retired, I want to look back and see what I’ve done and that I’ve played games, rather than having come to the end of my career and tailed off.” The 29-year-old midfielder completed the short move across Lancashire from Manchester City this summer after his contract expired at the Etihad Stadium. Milner had talks with City, who were keen to keep hold of him, while he was also linked with a move to Arsenal – two clubs who arguably have a greater chance of winning silverware than the Reds in the upcoming season. James Milner has revealed that Liverpool boss Brendan Rodgers was a major factor in his move to Anfield where he hopes to win “a trophy cabinet full of medals”. Press Association