According to new data from the Caribbean Tourism Organisation, tourism to Aruba is booming so far in 2015. The Dutch Caribbean Island received 294,411 stopover tourist arrivals in the first quarter of 2015, which represented a 20.1% increase over the same period in 2014.The boom is due in large part to tourism from outside the U.S., Canada and Europe, with a 68.5% increase in arrivals from areas outside of those three major markets — in large part from South America.Last year, Aruba welcomed 1.07 million tourists, a 9.5% improvement on the previous year.The social, economic, and environmental landscape of Aruba is changing rapidly. In recent years, Aruba has tried to move away from its image as a playground for the rich and famous and initiated a push towards sustainable tourism and green energy. Aruba’s government has incorporated wind farms, an airport solar park, a waste-to-energy plant, smart communities, and a $1 billion island investment largely focused on eco-tourism. These efforts are all part of a broader initiative to create social and economic resilience for Aruba.