Today, Tomorrow’s Technology Ready for Close-up at Sundance

first_imgDell brings powerful tech and innovation to Sundance; creators discover new possibilities on the big screen and in virtual reality.Every January, thousands of filmmakers, critics and fans fill the snowy streets of Park City to attend the Sundance Film Festival – the largest independent film festival in the United States.  While the popularity and cultural reach of the festival have grown immensely since its first screening in 1978, the Sundance Institute – the organization behind the event – remains dedicated to helping new and emerging artists.“It takes a lot to process 13,000 submissions. It takes a lot to handle 100,000 guests,” said Keri Putnam, executive director of the Sundance Institute. “That’s why this festival needs a great technology partner.”Dell happily joined forces with Sundance this year, powering various aspects of the festival, including the New Frontier, an exhibit entirely dedicated to cutting-edge augmented reality (AR), virtual reality (VR) and mixed reality (MR) works. Behind the scenes at the institute, Precision Workstations and other Dell products were used to create, edit and disseminate video content.Additionally, we opened the Dell Den – a central event destination and demo space where customers, press, and influencers came to experience new technology and discuss the latest trends in film and innovation.The Race to 6KAt this year’s festival, Vashi Nedomansky, a filmmaker and editorial consultant on Gone Girl and Deadpool, premiered his new movie 6 Below – the first feature film to be edited natively in 6K.I’ve cut music videos and short films in native 4K but the challenge of 6K is a brand new beast. It’s nine times larger than HD,” Vashi said. “The Dell Precision Tower 7910 Workstation was the only machine that could give us real-time playback.”From blockbuster studios to indie filmmakers, Dell technology is designed to meet the demanding needs of an ever-changing industry. So far it’s been incredibly successful.Five of the last six Academy Award-winning films for visual effects have been powered by Dell (the list: Ex Machina, Inception, Hugo, Gravity, and Interstellar) while Dell Precision workstations kept last year’s blockbuster Spider-Man: Homecoming swinging.Picturing a More Diverse IndustryOn the first Saturday of the festival, the same day as the International Women’s March, a panel of female filmmakers met at the Dell Den to talk about representation, bias and equality in Hollywood.“What Hollywood will not do for us, we’re going to do for ourselves.ShareRobyn Moreno, Co-President of the Latina Media Ventures told the crowd, “what Hollywood will not do for us, we’re going to do for ourselves.”More and more filmmakers are taking the process into their own hands, creating the stories they want to see without relying on big studios. Moreno went on to add that a rise in diverse, empathetic filmmaking could cross boundaries and change minds.“Storytelling is important,” she said. “It stops the bias, so you’re able to connect on a heart level.”For Ondi Timoner, the director of award-winning documentaries Dig! and We Live in Public, filmmaking is all about taking risks.  “I take on projects that are fascinating to me; that answer questions that I might have,” she said. “Most people who create things have to break the rules.”Ondi would like to see more women working behind the camera as well as in front of it. “If every A-lister said ‘I have to work with a woman director this year,’ it would change the numbers real fast.”The Future of FilmmakingAt a Sunday afternoon panel titled ‘VR for Good’, Mike Libecki, National Geographic Explorer, shared his enthusiasm with the crowd, saying, “VR is changing the way I tell stories.”  Recently, Libecki and team used 360ᵒ VR cameras and Dell Precision Workstations to capture incredible experiences in remote locations.“We’re paddleboarding next to polar bears in Greenland,” he said. “VR really takes you there. It allows viewers to get as close as possible to actually going on the trip.”VR has rapidly moved beyond gaming to shift the way the health, education and film industries work.  VR and AR revenues were in the billions for 2017, while VR headsets passed a milestone of one million headsets per quarter in the 3rd quarter of last year.In addition to sales, the technological innovation is moving at light speed.“One year in AR and VR is like a dog year,” said Gary Radburn, Dell’s director of Commercial VR/AR.According to Kevin Cornish, founder of Moth + Flame and CAA’s first full-time virtual reality director, the possibilities for VR storytelling are extraordinary.“VR is a medium where people can talk to you. It’s a medium where people can share their emotions with you, and you can share emotions with them.”While the film industry itself seems to be on the brink of a major change, Dell continues to create powerful innovation that gives creators more freedom and independence.“We provide the tools,” said Radburn. “What humankind does with them is boundless and limitless.”last_img read more

Get everyone on the same page with marketing strategy session

first_imgYou’re a marketing executive and it’s the beginning of the year.  Your plan is to hit the ground running with your newly approved 2018 budget, mass media schedule, the promotional calendar, your credit union’s events, and the social media content wrapped around your incredible, new marketing plan. 2018 is going to be stellar! All that is left to do is to let the results start rolling in. Why then, do you have this nagging feeling that you’ve overlooked something critical? What’s missing? You forgot to review the marketing plan with the executive team! Marketing can only be effective when everyone is on the same strategic page. Be sure to take the time to get on the executive team calendar to discuss your marketing strategy and initiatives for the year. This will help ensure everyone works together to implement the marketing plan and grow your credit union!Discuss these four items in your Marketing Strategy Session:Start with the Why – Explain the purpose of each promotion, event and initiative. Is the objective to raise awareness, drive a specific behavior, or ask for the business? Then tie objectives back to the strategic plan of your credit union. If you can’t define why you are doing it (and we’ve always done it that way doesn’t count), then re-evaluate and cut or refine until it makes business sense to pursue.Review the Marketing Channel Mix– Talk through your media plan and the promotional calendar. Make sure that everyone understands why you are using a certain channel and how you plan to define success. If you run ads in mass media for example, is the purpose to raise awareness? What are the metrics you will use to determine if the objective was achieved?  Get Buy-In and Achieve Consensus – Encourage your colleagues to ask questions and dive into the specifics. You want to make sure that each member of the team understands the marketing strategy and can articulate it to their employees. Also, as part of this process ask for ideas of how the marketing strategy can be integrated throughout your credit union. Conclude by asking for buy-in… “Is everyone on-board with this approach? Yes? Awesome, can’t wait to get started!”Rock It! – Document the strategy in your marketing plan then review and discuss each month. Cover what’s going on, what’s next and review the results you’ve achieved. Prepare quarterly metric updates and make sure that the marketing plan progress is appraised as part of the strategic plan review. Take the time to get everyone on the same strategic page and you’ll find that marketing and growth discussions will become and stay much more strategic throughout the year. Talk strategy and make 2018 the best year ever! 19SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Bryn C. Conway Bryn C. Conway, offers more than 15 years of experience as a former credit union executive with extensive background in strategic planning, brand development, member experience, retail delivery and public … Web: Detailslast_img read more