CBA survey reveals bakers’ success in pivoting to online

first_imgSource: Getty ImagesMore than a third of bakers boosted their online presence in 2020 in response to the pandemic, a member survey by the Craft Bakers Association has revealed.Of 49 businesses polled, 36% said they had increased their digital visibility by starting or extending their online offer and a further one in four intended to do the same in 2021.More than one in five (21%) had debuted social media channels over the past year and 12% had launched their first website, the findings showed.In addition, many bakeries increased their production, with 38% making more bread, 30% baking more savoury snacks and 28% creating more cakes.The CBA said many bakeries had successfully adjusted despite the restrictions and cited Manchester-based Slattery, which used to take telephone orders but switched to a new online ordering system offering cream tea and afternoon tea boxes.During the first week, the bakery received 100 orders a day, a figure that rose to 200 in the second week.Warings Bakery in Reading also created a home delivery service and supporting website at the start of the pandemic which has now become a permanent part of their customer offer, the CBA said.“We know from our surveys that our members are both willing and able to adapt to a whole range of business challenges,” Karen Dear, CBA director of operations, explained.“Faced with shop closures owing to Covid, many of our members adjusted their business models to reach their customers online. This highlights our members’ tenacity at finding new opportunities and new ways to innovate.”last_img read more

Killian Donnelly Begins Performances in Kinky Boots

first_img Kinky Boots West End star Killian Donnelly will make his Broadway debut in Kinky Boots from December 6. Donnelly, who earned Olivier—and Grammy!—nominations for originating the role of Charlie in the West End staging, is replacing Aaron C. Finley.In addition to Kinky Boots, Donnelly’s additional London stage credits include Memphis, Billy Elliot, The Commitments, The Phantom of the Opera and Les Miserables. He also appeared in the screen adaptation of Les Miz, playing Combeferre.Featuring a score by Cyndi Lauper and a book by Harvey Fierstein, the Tony-winning Kinky Boots follows a struggling shoe factory owner who works to turn his business around with help from a local drag queen. Together, these two become an unstoppable team, and find that they have more in common than they ever dreamed possible.The cast also currently includes Todrick Hall as Lola, Haven Burton as Lauren, Shannon O’Boyle as Nicola, Marcus Neville as George and Daniel Stewart Sherman as Don. Related Shows Show Closed This production ended its run on April 7, 2019center_img View Comments Killian Donnelly(Photo courtesy of Jo Allan PR)last_img read more

Lambert joy at ‘dream’ Reds move

first_img “My mum and dad shed a few tears when I told them, especially my mum. It’s not just playing for Liverpool, it’s the fact I’m coming home. “The fact they’ve got their son home – and the fact he’s playing for Liverpool – is unbelievable. “It’s going to be hard to keep my emotions in check the first time I pull on the Liverpool shirt. “These kind of moments are driving me on. When I get these moments, I seem to produce my best performances and I’m able to use it to my advantage – any emotions, any nerves and any excitement I have. “I am hoping that will continue in my Liverpool career.” The story of Lambert’s career is well-documented as, after being released by Liverpool he joined Blackpool for an unsuccessful spell as a trainee and, having famously been employed in a factory putting lids on jars of beetroot, he then worked his way through the lower leagues with Macclesfield, Stockport, Rochdale and Bristol Rovers before signing for Southampton. It is testament to the player’s attitude that he refused to give up after the heartbreak of being let go by his boyhood club but he admits that was a significant motivating force. “It was absolutely devastating. I can remember at the time thinking I wasn’t going to be a footballer – I’d been dropped from Liverpool and it was the end of the world for me,” he added. “At the time, I thought nothing was ever going to feel worse than that but I can tell people now life goes on and you shouldn’t let it hit you too much. “When people were telling me I couldn’t do it, of course I wasn’t going to listen to them – I was going to find somewhere else to play football. “I would have been happy playing League One, League Two, Conference wherever. I was always going to play football. “Since I have been taking it seriously and believing in myself, all my dreams, wishes and what I wanted at the start have come true in the end but I never thought I’d manage to get back here. “I have thought about it all my life. It was something I always thought of when I was a kid. “When I knew of the interest from Liverpool, the first thought was of playing and scoring in front of the Kop and how it might be a possibility. “Now that I’ve signed, it could become a reality.” Liverpool manager Brendan Rodgers’ interest in Lambert came as something of a surprise but the Reds boss has been aware for some time what the striker can offer. “It’s only late on in his career – at 29, 30, 31 – that people are really starting to focus on his qualities but he’s one of the most accomplished footballers I’ve seen,” Rodgers said. However, they will not be so obliging with Lallana, whom they value higher than Liverpool’s £25million take-it-or-leave-it bid on Thursday as they have a 25 per cent sell-on clause with Bournemouth. “We are deep in the process of appointing a new manager who will continue to move our club forward,” said a Saints statement. “It remains our preference not to partake in any transfers until the new manager is in place. “We are staying true to our plan and vision and, as a result, we have no need to accept any offers.” Liverpool’s offer will remain on the table but they have alternative targets, one of whom is Bayern Munich’s Xherdan Shaqiri. The club’s pursuit of Sevilla left-back Alberto Moreno remains at the negotiation stage but at least Lambert has enjoyed an emotional homecoming all round. “I’m not going to say the words I said to my agent when he first told me! I thought he was lying at first,” the striker, who has a Liver bird tattoo on one of his shoulders, told “I’ve been trying to let it sink in for a week and it still hasn’t. Even now, I am finding it hard to allow it to sink in. Striker Rickie Lambert’s return to Liverpool is genuinely a dream come true for the player but the Reds are going to have more difficulty bringing his Southampton team-mate Adam Lallana to Anfield. The 32-year-old Lambert, released from the Merseysiders’ academy as a teenager, confirmed his “homecoming” on Monday after signing a two-year deal. Saints, having accepted a £4million bid late last week, admitted they could not stand in the way of a return to his boyhood club. Press Associationlast_img read more

Alex Donohue to head up Press Box PR

first_img StumbleUpon Stephen Harris lands longest odds Tipster Challenge winner May 11, 2017 Alex Donohue, the former head of Ladbrokes News, has launched a new public relations agency which will focus on delivering digital PR for SEO and responsible gambling communications.Prior to launching Press Box PR, Donohue previously spent seven years at Ladbrokes, having also fronted the Magic Sign’s media engagements in Westminster and beyond before joining social media giants LADbible to head up their betting and gaming publication, ODDSbible.Commenting on the launch, Donohue said: “Betting PR used to be about ribbons on trophies, chalkboards on telly and spinning great yarns. There’s no reason why in today’s environment, that experience associated with driving positive consumer coverage for the sector can’t be applied to win the prizes most valued in 2020 – namely topping search results, staying responsible and speaking with precision to those who enjoy the entertainment value of engaging with betting brands.“What’s left of traditional sponsorship activation, above the line advertising and social media best practice has had to adapt rapidly and whilst it may seem like a strange time to launch a business that communicates on behalf of betting and gaming via live sport, there’s more of a requirement than ever for the sector to use effective public relations and communications to conquer number of critical commercial and reputational challenges.”“In an age where operator, affiliate and publisher output overlaps more and more, solid journalism experience is becoming increasingly more valuable to the sector as it becomes apparent those who like a bet are more likely than ever to be acquired through a search-based and editorial channels than having been exposed to traditional means of advertising.”The new agency will be made up of former-Fleet Street editors, reporters and producers with experience from a range of media outlets including The Sun, Independent, The Mirror, The Express & Daily Star, BT Sport & Amazon, with the agency’s media relations function led by Fred Nathan and Jack Watson.With the global pandemic proven to be a challenge to the sporting industry, Press Box PR ad provided pro-bono support for industry charitable campaigns including Swipe App’s backing of the #StayINtertotoCup, raising funds for NHS charities. Related Articles bet365 lands fourth consecutive bookmaker of the year award at SBC Awards December 6, 2017 Share 888sport’s Mullington steps up to challenge bettingexpert May 17, 2017 Submit Sharelast_img read more